Bloom Theory Scarf Straps Campaign Shoot 2014

We are so proud and excited about our new SCARF STRAPS. We have poured ourselves into this project for months and to finally release it to you all, is beyond thrilling for us. It’s so rewarding to see how much you are loving these feminine and unique scarf straps. Today we are partnering with Three Nails Photography to offer you a chance to win a one of a kind SCARF STRAP– that is not even available in our store for purchase! ๐Ÿ˜€

bloom theory scarf strap


All you have to do is share this photo on either Facebook or Instagram with the hashtag #BTand3nails as many times as you like! You must also “like” Bloom Theory on Facebook and Instagram.The winner will be chosen on Monday at 6pm and announced by Three Nails Photography.


And now we want to share with you the campaign shoot for the scarf straps! Our amazing model Courtney was glammed by super talented Christina ofย  The Transformation!

bloom theory scarf straps, camera straps, scarf camera straps

We have over 50 styles of CAMERA STRAPS in our store so be sure to see them all at

Bloom Theory Camera Straps | 2013 Campaign Shoot

After many months pouring over the new collection, we are so proud and joyful to announce that it’s here! Each new style was sketched, designed and created by Christine and I (Vania). Each strap is a reflection of us and our sense of aesthetic. As with the first collection, we wanted to create very stylish straps for girly-girl artists like ourselves :)

There is also a new unisex strap (See “Suit Up”)!

The difference with this new collection, is that not only we began with beauty and comfort in mind, this new array of straps features some very trendy designs (see our new “Chevron” & “Dream Catcher”ย  straps!). Additionally we kept practicality in mind with some super functional straps (see our new “Suit Up” strap!) and soft & cozy styles (see “Soho Spirit” & “Bluegrass”).

Finally, this collection is personally very dear to my (Vania’s) heart as it contains the very first strap I ever sketched, “Amalfi”– the strap with which, in a sense the idea of Bloom Theory was born. We were finally able to put this very unique strap into production and make it a reality ๐Ÿ˜€

Here is the campaign shoot we photographed just a few weeks ago of each and every one of the new beauties.


special thanks to Megan (model) & Erin Smith (Beauty)

Bloom Theory 2013 Collection | Camera Straps

Our new collection of Bloom Theory straps will launch shortly– each new strap is uniquely glorious- we promise.

If you are a photographer attending WPPI in Las Vegas this month be sure to come check us out at booth No. 1366! Our previous and new line of straps will both be showcased and for sale there. We will also be offering an unmatchable and exclusive WPPI discount on ALL the straps!

We hope to see you there!